How to get Cost Effective Video Production Services

28 04 2013

Have you ever been curious about how to get high quality, HD produced video for your small business? There are many types of video that a company can have produced. These include profile, ad, testimonial, and custom video. Custom video allows you as the business owner or manager to have greater input on what message you want to send out in your video production.

While most will agree that video is an effective way to attract more clients, create interest, and generate conversions, what is less known is how cost effective video productions are. The fact is they are very affordable, and with current productions methods, you can showcase your video on a variety of different formats. From websites, YouTube, TV, radio, mobile devices, or showroom, your video will get your message and your business in front of more people, with higher efficiency than any other marketing medium.

Tayloe Marketing Video ProductionSo what type of video and length is right for your business? To answer this question you should consult with a marketing video expert. They will be able to provide you with a full understanding regarding the type of video that would best suit your particular business. More importantly, a good video marketing consultant will analyze your target market and know what is the best way to capture them.

Let us look at the most common types of video: Testimonial, Profile, and Ad. If you are in a highly competitive industry, with few differentiators, then perhaps a testimonial video would be best. Restaurants, Realtors, Insurance agents all have a very few separators in their business models, but word of mouth and testimonials/referrals are what usually drive a prospect to becoming a client. What better way to share how you have achieved success in helping others to either enjoy a wonderful dining experience, or purchase a new home, than through a 30 or 60 second Testimonial Video?

A profile video is a great marketing tool for a small business who is new to the area, has a product that shines in the spotlight, or a unique concept. Perhaps you are a pool builder, a medical professional, or lawyer. A video profile will highlight specific areas of your business and demonstrate how great your product and services are!

Advertising video, or video ads have multiple benefits. One of these is that in addition to being produced in HD quality, they are also “Radio ready”. This means that the voice-over done on the video can be easily transferred to an audio production ready for radio advertising. Advertising is great for all companies in almost all industries, from hair salons to golf courses, Realtors to contractors. A good video ad will end with a strong “Call to Action” that helps to convert interested viewers into prospects.

Are you ready to take your small business to the next level? Click on the above links to see video in action, and see below for more information on the “Video Profile“. The best advice you can get is from a marketing consultant who will partner with you, to best understand your and your prospects needs. To see more information on Video Profiles, Testimonials, and Video ads, click the following link: Tayloe Marketing Video profile. The information provided will assist you in making the right decision for your small business.

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Is your Small Business reaching Baby Boomers and Seniors?

26 02 2013

Marketing to Seniors: Online Versus Offline

Seniors using Technology

Seniors are using technology

There is a new article in Entrepreneur Magazine that shows the senior market is still best reached through ‘traditional’ methods, such as direct mail, word of mouth, and TV/Radio mediums. The article quotes a research study finding that “zero percent of seniors were sourced via online marketing for their purchase”. It goes on to state that online mediums are just not used by seniors to make a purchase or research, that it is more for games and staying in touch with friends and relatives.

While this article showcases how important it is to have both an online and offline presence with your marketing plan, it does not fully take into account the fact that more and more seniors are using the Internet, and many of them are using it for research of products and services. So while many seniors may not hear about your service through online methods, it is still important to have an online presence for when they do go online to research. As a Forbes article highlights, baby boomers may not be early adapters of new technology, but most have had experience using and even developing technology before it became a mainstay of daily life in the 21st century.

If you are looking for the best marketing strategy for your small business, you should consult a professional who will work with you to develop a plan of action that will reach out to your target market with the most effective methods. Using video, search engine optimization, print, television, radio, online, and a variety of mediums are most likely going to be your best resource to increase your marketing power. While you should not rely on a website or social media marketing alone, as with most things in life, a good plan has balance and is reflective to your business’ individual needs.

Thanks for reading. If your small business would like a free marketing consultation, please do contact us.  If you are a senior who shops or does research prior to a purchase, or you are an agency who has successfully marketed to seniors via online methods, I would love to hear from you.

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