Absolutely Terrifying Marketing

6 05 2013

Absolutely Terrifying Marketing!

Growing up in the backwoods of Missouri, I was taught from a young age to never show fear, especially in the presence of animals. So I learned to conceal my fear, as best as I could to survive, both in the woods and around people. However, I still was filled with fear during certain activities. Although I loved to climb trees and jump of cliffs, I was scared of heights, and would sometimes get the ‘shaky leg’! I also would get petrified before going on roller coasters, but yet I did it anyway! Public speaking is another nemesis of mine, which is not great when you are in the public relations and marketing field. So I have had to learn to put on my big boy pants and go out and just do it (I can throw in more motivational cliches if you like 😉 ).

Riding the Manta!

The Manta is terrifying, but fun!

Overcoming our Fears

What gives me courage is knowledge that  many of the most successful athletes, actors, business men and women, and other leaders we look up to confess that they have had to, or still do, deal with their own personal fears.  Being scared or terrified is nothing unique or even a negative personality trait. It is simply how we deal with circumstances we are either unfamiliar with, or have not prepared for well enough.  Although scared of heights, I went parasailing a couple years ago, and had a blast!

Bradley G. Tayloe

Bradley G. Tayloe

Even after 15 years of being in sales and marketing, I still get nervous in front of crowds, especially when I have not done it for awhile. So I have joined a couple of networking groups here in Sarasota to not only discuss the services my marketing company offers, but to help me become more comfortable speaking in front of others.

One of my first mentors, Mr. Bill Gouldd, taught me: “Fake it till you make it!” At first I thought, as did some others in the organization, that “Faking it till you make it” meant buying expensive clothes, cars, homes, toys, and pretending as if you had reached a certain level of success so others would think “wow, they did it and so can I”.  I understand now that what he was teaching us is that “Fake it till you make it” means to ‘fake’ the attitude of success, that one should have a 110% FAITH that you will be successful in what it is you are pursuing. Confidence breeds success, and success breeds more success.

Terrifying Marketing

Brad Tayloe Parasailing 2010

Yes, that is my wife and I way up there 🙂 Beautiful view of the Gulf and storm clouds!

Developing marketing strategies and using new marketing tools can also be as downright terrifying as flying several hundred feet above the Gulf of Mexico! We get comfortable in using familiar techniques that have let us have a certain amount of success, and then focus on other areas of our business. With new social networking sites, Internet marketing, video production, email marketing, ever changing search engine optimization (SEO) standards, and countless other changes with what is the best way to market your business, it is overwhelming for many small business owners and non-profit organizations to have a complete understanding of current best marketing practices. These constant marketing changes also make it more of a challenge to put a comprehensive marketing strategy together.  As we have mentioned in other blogs, using a consultant is a great way to gain knowledge and put forth a plan of action to better serve not just your business, but your customers and prospects as well.  Knowledge is power, and being filled with knowledge can help us overcome our fears.

If you have concerns about how to best market your company, make the right decision and contact a marketing consultant today. We are happy to offer a free consultation at Tayloe Marketing and Consulting:

Tayloe Marketing Free Consultation

Click Here for Free Consultation!





We are the Light to your Marketing Plight!

15 05 2012

Tayloe Marketing was founded on February 10th, 2011 by Bradley G. Tayloe. He has  a Bachelors degree in Public Relations and Marketing along with over 15 years in marketing, sales, promotion and research experience. Mr. Tayloe recently brought together a team who believe in principled relationships, strong ethical values and a desire to under-promise and over-deliver. This team has a deep belief that it does not matter where or when a person, a company, or an organization starts, it matters where they desire to finish. With this strong conviction, Mr. Tayloe puts his personal guarantee on his teams work to finish what they start, on time and with the quality expected.





Create the perfect marketing recipe for success for your small business

4 11 2011

veggies

 

 

 

 

 

I have a secret to tell. I LOVE the Food Network. While my wife would be the first one to tell you that my cooking skills are extremely lacking, I do love to eat and I love competition. Our two favorite shows are Chopped and Diners, Drive- Ins, and Dives. There are a few other shows such as Crave and Down Home with the Neelys that we appreciate as well. The fantastic dishes the contestants bring out on Chopped while under pressure, the special ingredients that lead to a small diner to have a reputation that crosses state lines, making a tasty cake without flour or learning how just changing the temperature a little bit based on environmental factors, all these things showcase just how special the restaurant owners, chefs, and staff all are on these programs.

So, what does my new found infatuation with a popular food channel have to do with marketing you may ask? A lot! Next time you watch the shows, or go to your own favorite restaurants, notice how the successful ones do some things similar, yet they all have their own unique way of presentation, they use herbs, spices, and mixtures that they developed over time for a remarkable cooking style, and a peculiar or quaint ambiance. Sure, McDonald’s, Denny’s, and Chili’s are all very popular and have huge revenue with their one size fits all approach. They also spend millions on advertising and whether a customer goes to the Waffle House one morning or IHOP the next will not really affect their bottom line. They are dealing with the masses, much like other large corporations in the realms of GE, HP, GM, Apple, and such. They strive for volume and quantity, with enough focus on quality and customer service to keep them out of the negative spotlight and retain just the right amount of customers.

   As a small business owner, you do not have millions, or probably even thousands to throw at a marketing campaign, nor can you afford to lose even one customer. Your recipe for success has to separate you or be segmented to differentiate you from your competitors. Just because John Smiths AC & Heating; does not have:

  •   an inbound marketing plan
  •   a social media strategy
  •   a website that engages
  •   a blogging campaign
  •   or a public relations consultant

does not mean that your small business should not either. These features combined or used with other ingredients give your company the benefit of staying in control, additional time management, brand awareness, and customer retention.

old recipe for success

   There is one exception to this recipe though, and that is if you don’t desire to grow. Believe it or not, there are some small business owners who are satisfied with the number of clients they have. This is perfectly fine, if you are happy with the revenue you are generating and do not desire to grow, then perhaps your recipe is already bringing you the results you wish for. Perhaps you feel this tried and true basic recipe of “all in” may be all you need.

  However, I know that the majority of independent minded thinkers who start their business do so for the following reasons: opportunity to grow, control their own destiny, and freedom to work when they want and how they want. Yet with all these wonderful perks, there often comes backlashes with time management, marketing strategies that are not bringing in the revenues, no forum for customer feedback, all of which can lead to stagnation, eventual customer loss, and worst case scenario, out of business or cutbacks. You can give all you got, but without proper direction, you will go in circles and wind up lost along your journey.

   If you are a small business and you desire to grow, ask yourself this: Is my recipe for success delivering the final product that my organization and my customers want?  If you answered “no,” then make the call to a marketing consulting firm you can trust and know will assist you in finding the right ingredients for your masterpiece.





An Introduction to Social Media and Your Small Business

12 09 2011

    Social Media is still changing the way we do business, interact with family, friends, and clients.

The world as we know it has grown a lot smaller. Technology, improving every day, has made it so that we can now post pictures, share updates, take videos all from our phone, laptop, and desktop. New LED TV’s even allow you to connect with social media and other applications so you can see Facebook updates or watch YouTube videos on your big screen. The benefits of this technology are many and below are just a few of the mainstream social media applications:

Facebook is the most popular social media platform out there according to a news report by nielsen.com which says that on average, Americans spend over 53.5 BILLION minutes per MONTH on the site! This is over twice the amount of time spend on any other website, with Yahoo coming in second at 17.5 billion minutes.

LinkedIn is another popular site, with over 17 Million unique visitors per month and over 90 million users, this social media site is also a the place those with a post graduate degree will most likely share information or make contacts for business and networking opportunities.

Ah, Twitter. Love it, don’t understand it, or addicted to it, this social media platform continues to find new ways to engage its users, with updates to the site and user friendly features such as adding smart phone applications and pictures as part of its features. With 60% of those ‘tweeting’ being between the ages of 25 and 44, this is a large demographic that reaches out with micro-blogs and updates.

YouTube is one of the oldest and very popular sites. From music, to viral videos and home movies, YouTube is a great platform to share your videos and showcase your filming prowess.  With 9.1 billion minutes of viewing per month, this is one of the most popular websites today.

This is just a glimpse into the world of social media. New sites are joining the community all the time, with some like Tumblr growing at an extremely high rate of over 3x in the past year! What does this mean to you as a small business or a marketing consultant? That there is a need to gather information, learn form the experts on which platforms are best to be used for your organization or cause, and implement as soon as you are ready. Always be ready to adapt and learn, without being afraid of taking chances through measured strategies. The world is waiting to hear your message, all you have to do is find the right platform to share it through.

Are you a small business owner or do sales for one? What do you think of social media and how it can help you? Please leave a comment and share your thoughts.

Bradley G. Tayloe








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