Is your Small Business reaching Baby Boomers and Seniors?

26 02 2013

Marketing to Seniors: Online Versus Offline

Seniors using Technology

Seniors are using technology

There is a new article in Entrepreneur Magazine that shows the senior market is still best reached through ‘traditional’ methods, such as direct mail, word of mouth, and TV/Radio mediums. The article quotes a research study finding that “zero percent of seniors were sourced via online marketing for their purchase”. It goes on to state that online mediums are just not used by seniors to make a purchase or research, that it is more for games and staying in touch with friends and relatives.

While this article showcases how important it is to have both an online and offline presence with your marketing plan, it does not fully take into account the fact that more and more seniors are using the Internet, and many of them are using it for research of products and services. So while many seniors may not hear about your service through online methods, it is still important to have an online presence for when they do go online to research. As a Forbes article highlights, baby boomers may not be early adapters of new technology, but most have had experience using and even developing technology before it became a mainstay of daily life in the 21st century.

If you are looking for the best marketing strategy for your small business, you should consult a professional who will work with you to develop a plan of action that will reach out to your target market with the most effective methods. Using video, search engine optimization, print, television, radio, online, and a variety of mediums are most likely going to be your best resource to increase your marketing power. While you should not rely on a website or social media marketing alone, as with most things in life, a good plan has balance and is reflective to your business’ individual needs.

Thanks for reading. If your small business would like a free marketing consultation, please do contact us.  If you are a senior who shops or does research prior to a purchase, or you are an agency who has successfully marketed to seniors via online methods, I would love to hear from you.





Sarasota Agency Tayloe Marketing Joins Constant Contact’s new Business Partner Program.

10 11 2011

The New Email & Event Marketing Program Provides Small Business Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships. Access to email management, surveys, event marketing and other Internet marketing services.

Tayloe Marketing today announced they have joined Constant Contact’s Business Partner Program. Tayloe Marketing is able to provide their clients in the health, environmental, and education industries with easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. (www.constantcontact.com) is a leading provider of email marketing and online survey tools for small organizations. “Our customers are always looking for effective ways to grow their businesses,” said Brad Tayloe. “Constant Contact’s customer communication tools give our clients a valuable addition to our core services. Constant Contact’s ease-of use and affordability made the partner program a great solution to meet our clients’ marketing needs.”

Tayloe Marketing Constant Contact Partner

Tayloe Marketing Constant Contact Partner

“Email marketing and online surveys are proven tools that help small businesses connect with their customers and build successful customer relationships,” said Len Bruskiewitz, senior director, Partner Programs, Constant Contact. “We are pleased that Tayloe Marketing chose Constant Contact to provide their clients with our products and services, and we look forward to working with them to help grow their
clients’ businesses.” As a Constant Contact Business Partner, Tayloe Marketing is able to provide their clients with email marketing and online survey capabilities. With SpeakUp!SM Email Marketing, Constant Contact’s email marketing product, Tayloe Marketing’s clients can quickly and easily create professional-looking emails, manage contact email lists, measure email campaign results from clicks to open rates, and review who joined email lists.With ListenUp!SM Survey, Constant Contact’s online survey product Tayloe Marketing’s clients have an easy-to-use tool to gain insight that will help them meet customer needs, generate new ideas, and grow their business or organization. ListenUp! Survey also helps Tayloe Marketing’s clients analyze responses quickly, create targeted email lists based on survey responses, take action, and follow up with relevant email communications.
About Tayloe Marketing: As a marketing, promotion and public relations company, Tayloe Marketing understands your need to communicate your message effectively. We help you design, develop, implement and maintain various ways of engaging your clientele and potential customer base.
941-483-6187
info@tayloemarketing.com
About Constant Contact, Inc.Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit http://www.constantcontact.com or call (781) 472-8100.Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names

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Tayloe Marketing is a Venice based marketing and consulting firm serving the entire Sarasota County & Tampa Bay areas. We are focused on increasing the market share and efficiency of small businesses through the use of current and next-gen technology. Our marketing and public relations services include press releases, social media marketing, creative writing, website design, Internet marketing strategies, marketing campaigns, digital media maintenance, and much more! We will customize our services based on your unique small business needs.







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