3 Facebook Tips for Small Business Owners

13 02 2013

Do you desire to tip your marketing efforts back into the right direction, but do not have a large, or any, advertising budget? One of the advantages of social media is that it is basically free. However, being free does not mean that it is without effort or technique. Let us use Facebook as an example. There are many different ways to optimize your business’ Facebook Page. The following are some basic tips to help you reach out to your customers and have more interaction with them. After all, the goal of ‘social media’ is to be social, have a conversation, and extend your businesses presence in a way that will build trust, awareness, and ultimately a decision to purchase your product or service. Enjoy the tips and please feel free to add to them and/or comment!

Tayloe Marketing Blog

1. If you have a website (and you SHOULD!) make sure it is listed at top of your ‘About’ section, so that visitors do not have to click on  the ‘About’ tab to get to it. How you ask? Simple. Click “Edit Page” on the top right of your page, then click on “Update Info”. Make sure all sections are filled out  and do NOT put anything in the “Official Page” box as this is only for fan pages of other businesses, bands, etc. |Be especially certain you have listed the correct address and other pertinent contact information. Make sure to edit your profile to have just the name of your organization as the sub domain URL: Facebook.com/YourCompanyRules In the “Short Description” box, located just under the map, enter your website first, then hit enter and finish filling out the box with a short description of your business. You will still want to add your website below in its own box. The advantage of doing this again, is so your website is visible as soon as someone visits your page. Remember, you want to make it as easy as possible for your visitors to find out about you and lead them to your website, where hopefully they will continue down the purchase funnel. See the image at the bottom of this post for a visual example!

Tayloe Marketing Blog2. Use pictures! People love pictures, so whether you are a contractor, restaurant, Realtor, flower shop, or dance studio, there are always pictures of your work, your product that you can share! Better yet, share some images of happy customers (with their permission) or ask guests to post their pictures on your Facebook page using your product or visiting your store. Utilizing pictures increases “Likes” by 53% and comments by 104% research has shown, as posted by HubSpot (by the way, if you are looking for good inbound marketing information, make sure to follow @HubSpot on Twitter or subscribe to their blog).
Tayloe Marketing Blog3. Keep in mind, that just because you have a good number of “Likes” does not mean all your new activity is showing up on their Facebook wall. Facebook uses an algorithm that is based on consistency and current engagement. In other words, if someone liked your page a few months ago, but has not liked any other posts or commented recently, chances are that your page is no longer getting prime time on their wall. Of course if they want to check your business out again, they will see everything posted, but the important thing is to keep your customer engaged. Do not just post promotions, ask questions! Like: “What is your favorite sauce to use when visiting Almighty Tacos?” or “Who all plans on attending the XYZ County Fair?” or “We will have a booth at the Realtor Convention and would love to see you!” This type of activity engages the prospective customer to stop and comment.
I hope you have enjoyed this blog and are able to implement some of these tips. If you have any questions or would like to know more, please feel free to contact us at Tayloe Marketing and Consulting. Thank you for reading and “Make it a Great Marketing Day”!

Facebook Tips from Tayloe Marketing





Understand your Consumer’s Behavior

5 02 2013

As a small business owner, you have probably desired to know how to reach your consumers. What are they thinking? Why did they choose your product, or a competitors, or decide to just not buy at all. Understanding your consumer’s behavior is not rocket science, but it is scientific.  The definition of consumer behavior is complex enough: “Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires” (Solomon, 2009, p. 7).

Consumer Behavior  So what do you take out of the definition? The most important takeaway is that consumers behave the way they do based on their needs AND desires. I think it is important to break those down even more. Humans have many needs, and even more desires. An example I like to use is this. I love Chevrolet  Corvettes and the Chevy Silverado. This sports car and truck combo is my ideal garage stuffer. However, I have one year old triplets. So unless they want to ride in the ‘trunk’ of the ‘vette, or in the bed of the truck, my desired vehicles are not exactly what I need. Just not practical. So I happily drive an Oldsmobile version of the “SwaggerWagon” and get my girls and wife where I need to. My consumer behavior would desire to own something that is not practical for my family needs, so I purchase what is needed.

When it comes to your small business, you must put out products and services that your consumers will both desire and need.  If you are a book store, you are competing now with a multitude of electronic devices that allow convenience and often free books online.  So how do you compete with this consumer desire to read the latest novels, but has a need to save time and money?  The key is in offering something that an e-reader cannot, such as book clubs and groups, a 30 day money back guarantee (think about this one, how many actually buy something and return it, even if they do not like it!), have a nice reading room, etc.  If you are an independent mechanic, how do you compete with the consumer behavior of taking it to the chains and dealers? Again, you must differentiate yourself from them, and the other independents. Have an online presence, do maintenance workshops, offer discounts for local residents, and offer courtesy transportation within say 5 or 10 miles of your location.  The consumers desire is often to do business locally, but out of time or knowledge of what and who can assist locally, they go to the chain store and dealers.

Capture the Consumer

Take the stress out of the equation for the consumer and make yourself visible. In real estate, there is a term called being a secret agent. This is someone who does not hand out business cards, have an online presence, network with other small business owners, or advertise at all, or very selectively.  This is YOUR business, you have to promote it, and again, make sure that your product is meeting both the desire and needs of your target market. Again, it can be something as simple as convenience that makes a different to a consumer. If you are a restaurant owner, and your competitor is bringing in more business, why is that? Chances are you both have quality food, an appealing curbside and interior, along with a pleasant staff. The difference could be something as simple as one has their menu available online, which allows the on the go parent an chance to easily see what to bring home for dinner, or who has a special going on that sounds appeasing to their family.  The desire would lead the potential customer to either of your stores, but the need to know ahead what their costs and choices are led them to another store. If all things are equal, all it takes is small difference to change the behavior of the consumer. Obviously branding, reputation, advertising budgets, and location are all important. But if you have made strategic decisions to set your business up with a good brand, strong reputation, and have spend money to make sure the community knows about, yet are still missing business, look at the little things. You may be surprised what a little extra effort can produce!

REF: Solomon, Michael R.. (2009) Consumer behavior: buying, having, and being. 8th ed. Upper Saddle River, NJ: Pearson/Prentice Hall

If you have questions on how to better reach your customers, increase your brand awareness, and develop a winning inbound marketing strategy, please contact me: info@tayloemarketing.com Thank you for reading and “Make it a gread day”!






A fun poll: What is the best “School Song”?

28 08 2012

With the start of school here in Florida already underway, and starting in many other places over the next couple of weeks, I thought it would be good to get a fun poll out there!

Below are YouTube videos of the selections, enjoy:

School: http://youtu.be/NyqG4FTQbBQ

Another Brick in the Wall-Part 2: http://youtu.be/PDl6iuku_mw

Smoking in the Boys Room: Motley Crue Brownsville Station





Tayloe Marketing is on Tumblr

28 08 2012

Tayloe Marketing.
I will be sharing short mini-blogs on marketing, environmental matters, political opinions, and other topics on this site. I would love to have you comment and provide feedback for my work on there.

 

Thank you for reading,

 

Bradley





We want to hear you feedback!

7 08 2012

Please visit our listing on Manta and give us a review! Tayloe Marketing & Consulting





We are the Light to your Marketing Plight!

15 05 2012

Tayloe Marketing was founded on February 10th, 2011 by Bradley G. Tayloe. He has  a Bachelors degree in Public Relations and Marketing along with over 15 years in marketing, sales, promotion and research experience. Mr. Tayloe recently brought together a team who believe in principled relationships, strong ethical values and a desire to under-promise and over-deliver. This team has a deep belief that it does not matter where or when a person, a company, or an organization starts, it matters where they desire to finish. With this strong conviction, Mr. Tayloe puts his personal guarantee on his teams work to finish what they start, on time and with the quality expected.








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