3 Facebook Tips for Small Business Owners

13 02 2013

Do you desire to tip your marketing efforts back into the right direction, but do not have a large, or any, advertising budget? One of the advantages of social media is that it is basically free. However, being free does not mean that it is without effort or technique. Let us use Facebook as an example. There are many different ways to optimize your business’ Facebook Page. The following are some basic tips to help you reach out to your customers and have more interaction with them. After all, the goal of ‘social media’ is to be social, have a conversation, and extend your businesses presence in a way that will build trust, awareness, and ultimately a decision to purchase your product or service. Enjoy the tips and please feel free to add to them and/or comment!

Tayloe Marketing Blog

1. If you have a website (and you SHOULD!) make sure it is listed at top of your ‘About’ section, so that visitors do not have to click on  the ‘About’ tab to get to it. How you ask? Simple. Click “Edit Page” on the top right of your page, then click on “Update Info”. Make sure all sections are filled out  and do NOT put anything in the “Official Page” box as this is only for fan pages of other businesses, bands, etc. |Be especially certain you have listed the correct address and other pertinent contact information. Make sure to edit your profile to have just the name of your organization as the sub domain URL: Facebook.com/YourCompanyRules In the “Short Description” box, located just under the map, enter your website first, then hit enter and finish filling out the box with a short description of your business. You will still want to add your website below in its own box. The advantage of doing this again, is so your website is visible as soon as someone visits your page. Remember, you want to make it as easy as possible for your visitors to find out about you and lead them to your website, where hopefully they will continue down the purchase funnel. See the image at the bottom of this post for a visual example!

Tayloe Marketing Blog2. Use pictures! People love pictures, so whether you are a contractor, restaurant, Realtor, flower shop, or dance studio, there are always pictures of your work, your product that you can share! Better yet, share some images of happy customers (with their permission) or ask guests to post their pictures on your Facebook page using your product or visiting your store. Utilizing pictures increases “Likes” by 53% and comments by 104% research has shown, as posted by HubSpot (by the way, if you are looking for good inbound marketing information, make sure to follow @HubSpot on Twitter or subscribe to their blog).
Tayloe Marketing Blog3. Keep in mind, that just because you have a good number of “Likes” does not mean all your new activity is showing up on their Facebook wall. Facebook uses an algorithm that is based on consistency and current engagement. In other words, if someone liked your page a few months ago, but has not liked any other posts or commented recently, chances are that your page is no longer getting prime time on their wall. Of course if they want to check your business out again, they will see everything posted, but the important thing is to keep your customer engaged. Do not just post promotions, ask questions! Like: “What is your favorite sauce to use when visiting Almighty Tacos?” or “Who all plans on attending the XYZ County Fair?” or “We will have a booth at the Realtor Convention and would love to see you!” This type of activity engages the prospective customer to stop and comment.
I hope you have enjoyed this blog and are able to implement some of these tips. If you have any questions or would like to know more, please feel free to contact us at Tayloe Marketing and Consulting. Thank you for reading and “Make it a Great Marketing Day”!

Facebook Tips from Tayloe Marketing

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4 responses

13 02 2013
mstentcraft

Thanks for the info! We’re working to build our presence on Facebook so this is all very helpful. Do you find that it hurts to have a website link at the top of the page? It’s our understanding that Facebook doesn’t like it if you have links on your page that take you off of the Facebook page.

Anyway, feel free to check out our blog when you get the chance: http://www.tentcraft.wordpress.com. We specialize in high quality branded pop-up tents, so we help with more of the outdoor marketing field. Thanks!

13 02 2013
Tayloe Marketing

Hello MsTentCraft,

Thank you for the reply! I have never heard of any issues with Facebook that suggests it to be ‘wrong’ to post links anywhere on your page. This is a known tool and technique for getting readers to go to your site or other landing page.

PS: I checked out and now follow your blog. Good reads and appreciate that info as well.

Bradley

13 02 2013
mstentcraft

Awesome, thanks!

4 03 2013
child Behavior Help

This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more
of your excellent post. Also, I have shared your site in my
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