Why Should your Small Business Blog?

15 09 2011

   There are many reasons small businesses are starting to blog, use social media, and explore optimum seo practices for their website.


    Since socialmedia and seo tactics are subjects unto themselves, we will focus here on blogging Whether to share with readers information about the latest technology, product developments, or services, blogging gives a way to share an organization’s message in a clear and short manner.

As Tayloe Marketing is in the consulting and marketing industry, we would like to use this forum of blogging to share with you information on various best practices, with hopes that it will showcase our knowledge and lead to us as being an expert in the field.  Being considered an expert does not mean that you are the ‘best’, it just means you a trusted source of information on a particular subject. There are many whom I have learned from, and I appreciate their contributions, while having a desire to be thought of in the same status they are. The big picture is that those of us who share information thrive on knowing just how something works, and believe that by sharing this with others, will make the world better. Whether this be knowledge of a tangible product like solar panels or on online colleges, education is the key to unlock the doors to success.

With instant access to so much information on how to manage your business, how to implement social media effectively and strategize your inbound marketing, why should anyone ever hire a consultant for this work?

The same reasons you hire a mechanic to work on your carDon't try to do your own work!, have a pool service for your homeDo you like the marketing results your seeing?,  or subcontract a variety of different jobs:

Time and proficiency. Use your time in marketing wisely

Sure, I can work on a 67 Chevrolet pickup and install a new starter on it, but if you think I am going to mess with the engine in my new Chevrolet Cruze, Get your small business on fast track of successyou’d be mistaken! To much new technology and while I understand and could read about it on the Internet how to do the basic things, to truly keep up with the maintenance, I should and will use a professional.

The same thing goes for blogging. Use our information as a template to understand a subject, like a cliff notes for business! Seriously, did you really read Hamlet? Or did you just use this: Let us be your cliffnotes to success!

So, long story short, read blogs on marketing. social media, and business to business marketing to educate and understand. More importantly, look into writing blogs or having a consultant write one for you. Showcase your expertise as a professional in your industry. Remember, an informed client  is always the best to discuss the benefits of your products and services to. If you are ready to start blogging or knowing just how inbound marketing works, contact a professional marketing consultant who will deliver the results you are looking for.

An Introduction to Social Media and Your Small Business

12 09 2011

    Social Media is still changing the way we do business, interact with family, friends, and clients.

The world as we know it has grown a lot smaller. Technology, improving every day, has made it so that we can now post pictures, share updates, take videos all from our phone, laptop, and desktop. New LED TV’s even allow you to connect with social media and other applications so you can see Facebook updates or watch YouTube videos on your big screen. The benefits of this technology are many and below are just a few of the mainstream social media applications:

Facebook is the most popular social media platform out there according to a news report by nielsen.com which says that on average, Americans spend over 53.5 BILLION minutes per MONTH on the site! This is over twice the amount of time spend on any other website, with Yahoo coming in second at 17.5 billion minutes.

LinkedIn is another popular site, with over 17 Million unique visitors per month and over 90 million users, this social media site is also a the place those with a post graduate degree will most likely share information or make contacts for business and networking opportunities.

Ah, Twitter. Love it, don’t understand it, or addicted to it, this social media platform continues to find new ways to engage its users, with updates to the site and user friendly features such as adding smart phone applications and pictures as part of its features. With 60% of those ‘tweeting’ being between the ages of 25 and 44, this is a large demographic that reaches out with micro-blogs and updates.

YouTube is one of the oldest and very popular sites. From music, to viral videos and home movies, YouTube is a great platform to share your videos and showcase your filming prowess.  With 9.1 billion minutes of viewing per month, this is one of the most popular websites today.

This is just a glimpse into the world of social media. New sites are joining the community all the time, with some like Tumblr growing at an extremely high rate of over 3x in the past year! What does this mean to you as a small business or a marketing consultant? That there is a need to gather information, learn form the experts on which platforms are best to be used for your organization or cause, and implement as soon as you are ready. Always be ready to adapt and learn, without being afraid of taking chances through measured strategies. The world is waiting to hear your message, all you have to do is find the right platform to share it through.

Are you a small business owner or do sales for one? What do you think of social media and how it can help you? Please leave a comment and share your thoughts.

Bradley G. Tayloe

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